New technology is making marketing more personable, more relevant and more human. One challenge in this area that confronts marketers is keeping track of what’s available now, understanding what’s new and having a vision of what to expect in the not so distant future.

Having the right knowledge and understanding what has been done in the market successfully is essential for any company looking to embark on a digital journey. Deciding what technology to use, which service providers to partner with and how to roll out new integrations has far more cost and reputation implications and impact on the business thanks to the integrated nature of business and marketing systems.

To help marketers navigate their way, Future40 provides an overview of what’s possible. We reviewed hundreds of technology companies of which we selected 40 that are making real change for their clients. These companies cover 12 broad categories and are in various stages of growth, yet their impact is visible.


With so many companies offering new and emerging technology in marketing, selecting which 40 companies to feature in this book was a challenge.

  • Companies at all stage of growth
    It was important to us that readers were provided a broad overview of the technological capability now available, but we also wanted to highlight up-and-coming companies alongside their more seasoned counterparts.
  • Demonstrated practical application
    Whether it was blockchain or VR, the technology showcased had to add value and improve current experiences for marketers and customers. This could mean driving overall process efficiencies, cost-saving, higher engagement and retention, increased transparency or enhanced customer experience.

R3 is a leader in global, regional and local consulting on improving the effectiveness and efficiency of marketers and their agencies. We work with nine of the world’s top twenty marketers including Coca-Cola, Unilever, Colgate-Palmolive, Mastercard, Mercedes-Benz, Johnson & Johnson, Samsung and Kimberly Clark.


R3 combines extensive insights with proprietary processes for ensuring the most effective and efficient outcomes with emerging marketing technology partners.

  • Review
    Leverage our market insights and benchmarks to establish long-term, mutually profitable partnerships of talent and technology that will drive brand and business growth.
  • Remuneration
    It is important that a sound compensation structure is in place – one that works to align expectations through set Key Performance Indicators and Performance-based Remuneration.
  • Relationships
    Our Relationship Management tools differ from those that are in-house or self-administered in that they focus on the future, not the past – to ensure the right expectations can be set and achieved.