Blue Bite enables brands to bring practical IoT applications to objects through content, custom experiences and personalization.
CEO & Co-Founder
President & Co-Founder
Chief Partnerships Officer
20,000 “sneakerheads” attended Sneaker Con 2018, where “The Trading Pit” – a hallmark feature of the sneaker convention – provides an open floor space where attendees can buy, sell and trade authenticated sneakers.
Sneaker Con partnered with Blue Bite to create a robust authentication system that keeps counterfeits off the trading floor.
An NFC-enabled LEGIT tag with the sneakers’ details (brand, model, size, condition, etc.) was fastened to authenticated sneakers with a special tamper-proof mechanism.
When a user taps the LEGIT tag, their smartphone immediately displayed whether or not the shoes were authenticated by an expert.
The project saw the enablement of 3,235 LEGIT tags, with an activation rate of 34% in less than 60 days. In the first month of the launch, Sneaker Con’s app had over 50,000 downloads, and continues to steadily grow month over month.