Mobiquity is a digital consultancy that partners with the world’s leading brands to design and deliver compelling digital products and services for their customers.
Nestlé’s digital strategy is increasingly being shaped by one guiding focus: to elevate the experiences of consumers in the kitchen.
Aware of the rapid growth of voice, the company’s Silicon Valley Innovation Outpost (SVIO) saw an opportunity to accomplish this goal with a visual twist and engaged Mobiquity’s Global Lab for Amazon Alexa as a strategic partner.
Since cooking is a very visual process and users would miss out on these important visual elements with an Alexa voice-only skill alone, the SVIO wanted to enrich the experience by adding visuals to the mix.
The voice-plus solution that Mobiquity delivered was centered around the GoodNes skill for Amazon Alexa, a virtual cooking assistant. Users could ask the GoodNes skill for information about a recipe, and start making the recipe by following step-by-step cooking instructions.
Mobiquity incorporated mobile and email channels to enhance the voice-plus approach. Companion cards were built to display in the Alexa mobile app to provide supplemental visual references and leveraged email to personalize the link between the GoodNes skill and the users’ web browsers as well as provide a way to have the recipe content sent to their inboxes.
Following testing and certification, Mobiquity published the GoodNes skill to the Alexa Skills Store in the US. It has found immediate success, helping Nestlé to simplify the culinary experience with handsfree convenience unlike ever before.