Artificial Intelligence
Artificial Intelligence

The ability to leverage customer data and AI concepts like machine learning to anticipate your customer’s next move and improve the customer journey.

Augmented Reality
Augmented Reality

Technology that enhances a real-life environment by layering three-dimensional artificial objects on top of it.

Blockchain
Blockchain

A reliable, difficult-to-hack record of transactions and ownership. In marketing, it provides marketers with a more secure way to encrypt sensitive data.

Chatbots
Chatbots

Computer-generated programs that use AI to initiate and carry on conversations with consumers.

Digital Transformation
Digital Transformation

Service providers that help brands digitizing offerings and creative tech-driven service models and platforms.

Future Consumers
Future Consumers

Digital-first companies that create content and experiences that leverage technology to engage consumers in an impactful and meaningful way.

Future of Retail
Future of Retail

Technology that can influence customer experience (CX) and use AI to drive future spending and brand preference both online and in-store.

Live Video
Live Video

Broadcasting a live video feed to an online audience; enables marketers to promote their products or services in real time.

Internet of Things
Internet of Things (IoT)

The extension of Internet connectivity into physical devices and everyday objects which in turn provides data to marketers.

Neuroscience
Neuro

Technology that uses the principles of neuropsychology to study consumers’ sensorimotor, cognitive, and affective response to marketing stimuli.

Programmatic
Programmatic

Automated bidding on advertising inventory in real time, for the opportunity to show an ad to a specific customer, in a specific context.

Virtual Reality
Virtual Reality

The use of computer technology to create a simulated environment where the user is placed inside an experience.