Artificial Intelligence
The ability to leverage customer data and AI concepts like machine learning to anticipate your customer’s next move and improve the customer journey.
Augmented Reality
Technology that enhances a real-life environment by layering three-dimensional artificial objects on top of it.
Blockchain
A reliable, difficult-to-hack record of transactions and ownership. In marketing, it provides marketers with a more secure way to encrypt sensitive data.
Chatbots
Computer-generated programs that use AI to initiate and carry on conversations with consumers.
Digital Transformation
Service providers that help brands digitizing offerings and creative tech-driven service models and platforms.
Future Consumers
Digital-first companies that create content and experiences that leverage technology to engage consumers in an impactful and meaningful way.
Future of Retail
Technology that can influence customer experience (CX) and use AI to drive future spending and brand preference both online and in-store.
Live Video
Broadcasting a live video feed to an online audience; enables marketers to promote their products or services in real time.
Internet of Things (IoT)
The extension of Internet connectivity into physical devices and everyday objects which in turn provides data to marketers.
Neuro
Technology that uses the principles of neuropsychology to study consumers’ sensorimotor, cognitive, and affective response to marketing stimuli.
Programmatic
Automated bidding on advertising inventory in real time, for the opportunity to show an ad to a specific customer, in a specific context.
Virtual Reality
The use of computer technology to create a simulated environment where the user is placed inside an experience.