Artificial Intelligence
The ability to leverage customer data and AI concepts like machine learning to anticipate your customer’s next move and improve the customer journey.
The ability to leverage customer data and AI concepts like machine learning to anticipate your customer’s next move and improve the customer journey.
Technology that enhances a real-life environment by layering three-dimensional artificial objects on top of it.
A reliable, difficult-to-hack record of transactions and ownership. In marketing, it provides marketers with a more secure way to encrypt sensitive data.
Computer-generated programs that use AI to initiate and carry on conversations with consumers.
Service providers that help brands digitizing offerings and creative tech-driven service models and platforms.
Digital-first companies that create content and experiences that leverage technology to engage consumers in an impactful and meaningful way.
Technology that can influence customer experience (CX) and use AI to drive future spending and brand preference both online and in-store.
Broadcasting a live video feed to an online audience; enables marketers to promote their products or services in real time.
The extension of Internet connectivity into physical devices and everyday objects which in turn provides data to marketers.
Technology that uses the principles of neuropsychology to study consumers’ sensorimotor, cognitive, and affective response to marketing stimuli.
Automated bidding on advertising inventory in real time, for the opportunity to show an ad to a specific customer, in a specific context.
The use of computer technology to create a simulated environment where the user is placed inside an experience.